Co-Founder & Partner

Lulu advises private clients with the commercial judgement, strategic perspective and independent thinking developed through more than a decade of leading businesses and advising senior decision-makers across international markets.

Before co-founding J&L Partners, she established and led the company's UK operations for an international advertising technology business, where she was responsible for business development, strategic partnerships and commercial negotiations. The role required sound commercial judgement, relationship management and strategic thinking, experience that continues to shape her approach to advising private clients today.

Lulu also completed the CISI Level 4 Diploma in Investment Advice, further strengthening her understanding of investment strategy, risk management and long-term wealth planning. This investment perspective complements her commercial experience and reflects the way she approaches significant financial decisions.

As Co-Founder of J&L Partners, Lulu helps shape the firm's long-term direction, its standards of advice and the trust clients place in J&L Partners. She recognises that representing clients in significant financial decisions carries a profound responsibility: one that demands intellectual rigour, absolute discretion and sound judgement worthy of the confidence placed in J&L Partners.

Lulu Shen
Co-Founder & Partner